Bite-Sized Science: Tobacco Heating Products

BAT,
Scientific Research
Tobacco Harm Reduction
New Category Products
Heat Not Burn

BAT conducted its first year-long randomised study in the UK to see what impact switching entirely from cigarettes to glo in a real-world setting would have on markers of smoking-related disease development in the long term. The results from the 6-month timepoint have shown that switching completely to glo resulted in statistically significant changes across a range of biomarkers of exposure (BoE), and health indicators, known as biomarkers of potential harm (BoPH), compared to continuing to smoke

British American Tobacco

British American Tobacco

2021

Year of Production

3 Minutes
11 Seconds

English Subtitles

Science

Category

Animation

Format

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