Stubbing Out Smoking in the UK - Leaving No Smoker Behind

Healthcare Professionals
Market Research
Smoking Cessation

Olivia Brickman, A healthcare market researcher at Impact Health, and Dr. Sudhanshu Patwardhan, the Director at the Centre for Health Research and Education discuss research they conducted with smokers, ex-smokers and those in positions that could help smokers wanting to quit (e.g. healthcare professionals, stop-smoking advisors, and vape shop employees). The Research was designed to (1) understand the key drivers and motivations behind smoking, wanting to quit smoking, and behind providing quit-smoking support. (2) identify the barriers to smoking cessation, and (3) uncover key themes and opportunities. The talk will discuss our methodology and share some of our results, and consequent actions.

Olivia Brickman

Impact Health & the Centre for Health Research and Education

2021

Year of Production

5 Minutes
20 Seconds

English Subtitles

Advocacy

Category

PowerPoint

Format

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