Quantitative Assessment of Intent to Use IQOS Among Adults in Brazil

This GFN5 describes the methodology and the results of a quantitative assessment of Intent to Use IQOS among adults in Brazil. The study showed that while Intent to Use IQOS among adults smokers was substantial, Intent to Use IQOS among adult former and never smokers was low and similar to their Intent to Use cigarettes.

David Rodrigues

Philip Morris International

2021

Year of Production

5 Minutes
21 Seconds

English Subtitles

Science

Category

PowerPoint

Format

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