Determining the Substitution Effects of Tobacco Products Through Reported Sales Volumes

Using reported sales volume to estimate the substitution effects of Nicotine Containing Products other than cigarettes sound very easy - but it is not. This GFN 5 shows what needs to be kept in mind for this type of research.

Ondrej Koumal

Philip Morris International

2021

Year of Production

5 Minutes
19 Seconds

English Subtitles

Science

Category

Animation

Format

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